MUFC Commercial

Video Production, Motion Graphics
Project Overview
The goal of this project was to create a promotional video to Manchester United fans to download the clubs app. The goal was to show them reasons as to why the app would be worth downloading and potentially help bring more fans to the club.
Text over players celebrating
Creative Process
To start this project, I first did some research into the club. I was able to find a consistent typeface and colours the club used. I was then able to make a mood board to showcase what I wanted the final video to express. I also used User Personas to help identify what sort of audience this commercial would attract.

After the Initial steps were taken, I made my storyboard where I drew the process of how the video was going to look like from start to finish.

After some feedback, I was able to execute the final video!
Style Guide for Manchester UnitedStoryboard of a video
Letter 'I' with eyes a mouth and legs

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